What is kiosk mode?
Think of kiosk mode as a way to turn a phone, tablet, or computer into a tool for just one job. When a device is in kiosk mode, people using it can only access certain apps or features. They can't poke around, change settings, or download anything else. This started out as a solution for things like public info kiosks or checkout counters, but now all kinds of organizations use kiosk mode to keep devices focused and secure.
Single-app kiosk mode
In single-app kiosk mode, a device is configured for a single application. This means that the device is configured to run a specific app either from the Microsoft Store (Windows), AppStore (iOS), or Play Store (Android). It is quite typical for businesses to set a browser app, such as Chrome or Firefox, in a single-app kiosk mode but devices can also be configured to run a business' privately developed app.
Technically, single app kiosk mode does not allow end-users to access other apps on the device. They also cannot exit the app, making it a dedicated device for that specific app. This is typically configured by the IT admin and thus, can only be locked and unlocked by them.
Devices in single-app kiosk mode are typically used as digital signage, mobile POS systems, airport web kiosk browsers, service kiosks in the hospitality industry, and ticket booking kiosks.
Multi-app kiosk mode
In multi-app kiosk mode, devices are allowed access to multiple applications. End-users can navigate between multiple apps (or access device settings) in a controlled environment configured by the IT administrator. The allowed apps are also predefined or preconfigured. As such, end-users can only access the ones allowed by the company.
This type of configuration is typically used by businesses that need two or more apps to run at the same time, or end-users need to access some of the device settings.
Devices in multi-app kiosk mode are typically used in the service industry, for educational purposes, or by delivery and manufacturing companies.
Benefits of using kiosks
There are many benefits to using kiosk devices from both a business and end-user point of view: you can better control the use of your devices, facilitate self-service, and increase customer engagement.
More control over device usage
Kiosk mode is a great option for businesses looking to control the usage of their devices. By limiting device functionalities, businesses can ensure that devices are always used correctly. This means that they can be assured that customers or employees are only using the devices for their intended purposes.
With kiosk mode, there's no need to worry about end-users accessing apps and settings that they shouldn't have access to. Devices can be locked to predefined apps with single-app or multi-app kiosk mode. Even with multiple users of a single device (e.g., a shared tablet kiosk for customers or employees), it's easier to monitor and control usage. And what's great, kiosks typically do not require special training or additional staff in order to be operated.
More control results in:
- Increased employee productivity by promoting focus via specific apps and tasks
- Data cost reduction due to lower consumption of data through non-work-related apps
- Increased device and data security with less access to internet surfing and potentially malicious downloads
- Increased operational efficiency
- Reduced device wear-and-tear as devices cannot be used outside of corporate needs
- Integration of specific business or enterprise needs
Faster (self-) service
Kiosk mode also makes it easier for customers to get faster service, as they do not have to wait in line to be serviced. Kiosks are usually wall-mounted or stand-alone digital devices that users can use at their own pace, and they accelerate transactions and facilitate ease of payment.
These types of devices are already being used in high-traffic establishments like restaurants and airports. Customers can easily navigate the kiosks with a straightforward, easy-to-use interface. A lot of kiosks (such as food ordering kiosks) also allow for wireless payment, so customers can comfortably wait for their orders after paying.
Better customer engagement
Kiosks are also great for marketing purposes because they allow businesses to engage with users through an interactive digital experience. From an advertising and marketing standpoint, kiosks are great at encouraging engagement among potential customers and garnering user attention. They can easily be customized to suit business needs for advertising and marketing. Kiosks also allow brands to carry out attractive campaigns through digital content, eliminating the need for expensive and bulky print materials.